How we think about products
We’re not all fancy sheets and no substance. Style and sustainability are built into the fabric of how we do business. We also take great care to ensure that everything we make is exceptionally well-made and does its job brilliantly.
PRODUCT DESIGN
Our product design philosophy
We make products that do the job well
Anything we make is designed to be the best at what it does while looking great and sparking joy. Our bedding is made to give you the best possible night’s sleep. Our towels (coming soon) dry you quickly, and then quickly dry themselves.
We make life easy
Whether it’s our deep fitted sheets or the little label that helps you put them on your bed the right way up, we sweat the details so you can relax. We make looking after our products as simple as possible with easy care guides so you know how to keep them around for as long as possible.
We don’t cut corners
It would be much simpler for us if we took the easy way, like using polyester thread & labels, swapping in plastic buttons, or even mixing our Tencel with cotton (after all, it’s what most brands do). Instead we do things properly and it shows.
We make things to last
Making products last longer helps the planet while also helping you and your bank account. Durability is built into the fibre of everything we do, from the materials we use to the timeless styles, the colours we choose. We even offer parts and repairs.
Tell me more
To find out more check our FAQs, sign up to our community and get in touch. We love hearing your ideas and feedback and chatting about why and how we do what we do.
