Sustainability

From the very first day we incorporated, we built B-corp terminology into our company articles.

Being a B-Corp is something we 100% believe in. It’s a system that ensures we make a legal commitment to make decisions that put people and the planet above profit. As a new business, we are B-Corp pending and will give regular updates on our way to achieving full B-Corp status.

We are members of 1% for the Planet. Members donate 1% of all sales revenue to address some of the most serious environmental issues we face. As it is linked to our sales and not profits, there is no wiggling out of it. We like this; it’s a planet tax that keeps us true to our values.

We are also proud to be endorsed by our friends at Canopey for being a brand recognised for its sustainability and ethics.

We hate waste. Waste water, pollutants and inefficient processes are doing untold damage to the planet, and they could pose a huge risk to our future.

We use materials like Tencel because they use dramatically less water to produce, they don’t need a cocktail of harmful pesticides to grow and have they super-efficient production processes.

We don’t stop there. By using recycled materials and going the extra mile by doing things like turning our cut-offs into packaging, we are limiting how much we produce and doing all we can to reduce the impact we have on the planet.

Even though we’re super efficient, we still have a carbon footprint.

Our entire supply chain is mapped to understand what our carbon footprint is (we use a brilliant consultancy to do this called Green Element). Once we know what our full year footprint is , we commit to offsetting the carbon, making us a completely carbon neutral business.

Note: We believe offsetting is a temporary measure. The priority for every business is reducing the actual carbon emissions of the products they make. However, the latest urgent call from the IPCCC is that all actions that can be taken must be taken including offsetting. We’ll continue to work on our supply chain - supporting regenerative farming, efficient production and carbon-free transport to drive greenhouse gases out of our products. Our ultimate aim is to achieve Net Zero Carbon by 2040, in line with the Paris Agreement. We know we can do it.